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This web page itshopkeeping.lexiconsystemsinc.com had the following in the web page, "NET, Xamarin, and mobile software development." We viewed that the webpage stated " A BLOG BY DAN HERMES." It also said " Raquo;return to Lexicon Systems. Mobile C Café a Xamarin blog by Dan Hermes. 11 Aug 2015 No Comment. We have a new blog which focuses on Xamarin mobile app development called Mobile C Café! Dan Hermes, our founder and Xamarin MVP, covers all things Xamarin from his book, Xamarin Mobile Application Development. Read the full story . Analysis Is Changing with Mobile. 23 Oct 2014 No Comment. 18 Jun 2014 No Comment." The header had itshopkeeping as the highest ranking search term. It is followed by it shopkeeping, dan hermes, and lexicon systems which isn't as ranked as highly as itshopkeeping. The next words they used was softwareball. .net architecture was included but could not be understood by search engines.